Change of Direction
MI Cleaning, Hygiene & Sundries
History
Mulberry Innovations
Mulberry is an SME with a great future. Established in 2005 by Owner and managing Director Osman Nidai. MI has seen a few changes in a very short space of time.
Mulberry started life as an electronics distributor/ importer/ manufacturer, supplying the largest high-street retailers such as Sainsbury's, Tesco.com and the late great children's store Toys R Us. Products included Plasma Televisions, DVD players, MP3’s and much more which accounted for 15% of the market share. Many of which were under the stores own-label
Osman changed the companies direction in 2009, when the demand for Iphones and respective products changed the way businesses and the public purchased electronic goods.
Utilising his sourcing expertise and contacts gained from electronics, Osman began supplying Janitorial equipment and disposables to some of the UK’s largest distributors.
